Social media marketing is now a genuine way to increase business sales and reputation in the market this is like a golden opportunity to use social media marketing for small business and startups in this article I will explain five advantages and disadvantages of social media marketing for small businesses and startups.
5 advantages of social media marketing
When it comes to advantages of social media marketing for small business then there are several factors which is directly affected from social media marketing in small businesses I will explain five best advantages of social media marketing to promote products and services of small business.
1. Brand awareness
Startups and small business need brand reputation in the market to increase their income and social media marketing can help small business to increase their brand awareness between customers any people will use the service of any company only when he has trust on that product or service so this is very important to make a trusted brand name in the market and small business can make a brand reputation in the market by using social media marketing.
2. Cost effective
Social media marketing is a good source high quality? If you compare the price list of social media marketing with other advertising networks then you will get table set result by social media marketing is much cheaper than mother advertising networks small business can easily pay for this advertising.
This is the most important benefit of social media marketing for startups and small businesses.
3. Geo targeting
Social media websites are equally popular in all over the world and social media website are good source of high quality visitors small businesses need customers from a specific location and social media marketing can provide this feature to small businesses.
4. Manual audience targeting
If you business me and only female customers then social media marketing can provide high quality female customers to the business. It means that we can target manual audience by using social media marketing for advertise.
5. Better ad design
Social media marketing will provide you best ad design for your small business, design of advertisement is very important factor in getting more customers for small business small startups can adjust their advertisement and promotion banner design as according to their interest.
This is a big benifit of social media marketing for startups and small business.
5 disadvantage of social media marketing in small businesses
1. Time consuming
Small businesses need fast and easy installation of advertising to get more sales but social media marketing is not able to serve this fast installation of ads for small businesses, social media marketing take time to set up.
2. Need marketing skills
Social media marketing need marketing skills to get best result, small business need skills to setup social media marketing accounts to get sales with social media marketing. This is a disadvantage of social media marketing.
3. Take time to get result
After setting up promotion products in social media marketing this will take time to gave result in small businesses, it means that social media marketing need time to show result in small business.
4. Only best for online business
Social media marketing is best way to promote products for only online business because they can buy product from directly website but if a offline business use social media marketing to promote his business than this is not so effective for that one.
5. More competition in keywords
Choosing a right keyword is also very important to get benefits with social media marketing in small business, you need keyword research to get best results in social media marketing with new and small business.
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